Goemarati set out to address three key elements of the Western Cape Provincial Government’s strategic objectives vis-à-vis Creative Industries, with a particular focus on the first element:

1.To develop an infrastructural plan for the creative industries which will match physical resources with human resources and so grow new markets and new audiences for creative industry products.

2.To promote the commercialization of all sub-sectors of the creative industries, to improve competitiveness and develop successful enterprises both large, medium and micro.

3.To promote investment in the creative industries and to market initiatives locally and globally.

1. A series of concerts staged across the city, bridging town and township, that marketed recorded and published Cape Town musicians and poets to Cape Town, and the visitor to Cape Town, broadly.

2. An online marketplace to market and sell Cape Town creative products globally

3. A local street-level strategy to market and sell creative products 

4. An umbrella marketing tool for Cape Town creative products

5. A database of creative capital in Cape Town

6. A product that can be made available commercially that represents and markets Cape Town music talent while generating revenue.

Please follow the links to see how we have achieved these objectives, and the challenges, successes and failures experienced.