Goemarati Shows
Impact
Impact
M U  L T  I  M E D I A    R E P O R T

S H O W S

A N A L Y S I S

F U T U R E 


A N A L Y S I S - FOODCOURT   

Nomzamo Butchery Vision
There is no space in the centre of Cape Town's CBD where it is possible to sit outside, in a public space, and eat a freshly cooked, uniquely Cape Town meal. While snoek is a fish unique to our waters, and wildly popular throughout the Cape Flats, it is completely absent from mainstream culture of the city centre. This is part of a crisis of local culture in Cape Town, it is not present at street level except in the townships. 

We had envisaged Church Square with a daily foodmarket, a variety of vendors offering a cross-section of indigenous Cape Town foods. This would have had job creation and empowerment implications, in addition to simply making great food available for residents on a lovely public space.

The starting point was a foodmarket for the Goemarati shows. When it worked, this really worked. Partly due to inconsistent audiences we were unable to effectively grow the foodmarket as without sizeable attendance it was not viable for the vendors.

The vendors
Our key vendors were Nomzamo Butchery, from Langa, and Cafe Wafa, from Adderley Street. Nomzamo is a chisa' nyama, a butchery and braai venue, in Langa, run by Vicki and Nam Mangalisa. They saw this as an opportunity to expand their brand and to test possibilities in the city centre.

For Cafe Wafa, Goemarati was a lovely extra revenue stream. Based one block behind Church Square, it was easy for them to bring food across and to refresh supplies, with minimum logistical problems.

Minimum purchases
The arrangement with the vendors was that the production guarenteed a minumum number of meals. We needed to feed the musicians, technical crews and production staff. Generally this meant about 30 meals per show, for a minimum turnover of R600 for the vendor.

The problems
1. Health and hygiene laws in the Cape Town CBD to not allow for food to be cooked on site. It must be prepared offsite, in a venue that has been certified as suitable for such purposes and meeting all regulations, brought to the site and re-heated using gas. This posed a massive challenge: we had envisaged the foodmarket as an opportunity for mainly Cape Flats operators who needed to reach inner-city markets. But the level of infrastructure that they would need to be able to participate was too high. Transport, large scale catering equipment, gas canisters and bay-marines - under the current bylaws, to be able to cater anything other than boerewords rolls in town means you have to be a professional caterer. 
What we had envisaged is a mid-way step to markets for those who wished to become fully professional was actually something that only the professionals, who didn't really need it, could access.

2. Reliability. As our key provider, Nomzamo was unreliable. The food was always good, but it was never clear whether or not they would actually arrive. Given that the square wasn't packed with 400 people a show, there was little space to lineup three or four vendors. It wouldn't have been viable for them.

3. Cape Flats market. There wasn't really one for a foodcourt. Of all the shows, the poorest food sales, consistently, was the Cape Flats. With the exception of Manenberg

The successes
- The food served was delicious and people loved eating outside. 
- the vendors always sold out on Church Square
- the Manenberg food market was a triumph, with four vendors selling out and taking home a smile and cash




Cafe Wafa


























Foodcourt Church Square, June
Foodcourt chefs
Foodcourt Manenberg
Foodcourt chief, Nam Mangalisa