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An overview of the vision for the next three years:
Goemarati should be at the centre of a strategy for growth of Western
Cape music industry, through its various modes of intervention
Goemarati product release
Building on the promotional compilation put together for the series and
modified throughout, this is conceived as a DVD/CD combo, available
both as physical product and digital download. The CD would contain a
mixture of recordings made at Goemarati as well as tracks pulled in
from the existing recordings of artists featured at the events. The DVD
would be music videos to the audio tracks, edited from footage shot at
Goemarati
Goematronica
An electronic offshoot of the project, bringing together a
cross-section of the city's electronic music producers around the idea
of goema music and the fusion of indigenous culture and electronically
produced music.
A gathering of interested roleplayers took place in September at Cafe
Mao, sponsored by the Cape Town Partnership and with the presence of
Bulelwa Makalima-Ngewana and Andrew Boraine. With one exception, the
interest in and commitment to developing the concept towards a product
release was high.
2008 / 2009 summer season
This first Goemarati was the pilot phase. Now with all the knowledge
gleaned from the experiment, we we move to the full implementation. A
six month series of shows, again bridging town and township. 12 shows
in total. Church
Square as the base. One Cape Flats area only, to build a following in
one place. Following seasons would add new Cape Flats areas in addition.
All artists and content confirmed and deposits paid by August 2008, giving us a 3 month leadup to launch.
International tours
A selection of Cape Town acts travel under the Goemarati banner on an
ambassadorial / marketing tour to city's including Dublin, Rio,
Barcelona, Berlin, New York.
The pre-cursor to this is a pay event in Cape Town at a 1000 capacity
venue, featuring highlights from the pilot series, followed by similar
show in Johannesburg at a venue such as Carfax
2010 fan parks
Goemarati as a central music strategy for 2010 to create
maximum street level presence of Cape Town music and creative products.
Goemarati events staged at each fanpark, a fleet of mobile vendors
across the city
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