| Mobile vendor |
Top sellers of the series were:
- MVRQ Igubu: 13
- Ernestine Deane Dub for Mama: 12
- Jitsvinger - Skeletsleutel 13
Shows that sold the most amount of products were
- Church Square May: 12
- Church Square February: 7
- Church Square September: 5
Online sales to date: 11
Total product sales through Goemarati project: 58
Sales strategies
1. The mobile vendor
The
creation of a mobile vendor for the sale and marketing of creative Cape
Town products was part of the initial vision. The vendor was first used
in May, and interestingly that was the month with the highest sales.
That show also featured two of the three top selling artists of the
series, Ernestine Deane and Jitsvinger.
The vendor has been leased to Coffee Beans Routes in an experimental phase.
The vendor draws attention, it draws people to it. It can be a highly
effective street level sales and marketing tool for Cape Town music.
That is clear. When we took it onto long street for a photo shoot,
everybody wanted to know about it.
The current difficulty is gettting a permit to trade with it. Our
attempts to deal with the council so far have been futile. No problem
to get a permit specifically for a show, such as the Adderley Street
Market or Obz Fest. But so far no luck in getting a roving permit. We
are working on other ways to get through.
A
digital strategy - wifi hub and bluetooth or other wireless transfer of
songs to digital devices such as telephones - would make this a killer
application. Not only would you be able to get digital products, you
would also be able to surf the web on your web-enabled device using the
mobile vendor's wi-fi hotspot. With the advent of all mobile phones
being wi-fi enabled, this is a critical element of the digital
distribution strategy.
(see below the images for the online shop notes)
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2. Online shop
Starting points
The goemarati.co.za shop began trading in June, four months into the
project. This was a draft version, created by Coffee Beans Routes after
reaching an agreement with Jannie van Tonder of jazz.co.za (Jannie van
Tonder is `Hanepoot', the former Voelvry trombone player, leader of the
Biggish Band and an internet guru). Jannie agreed to provide the engine
of the shop (they payment gateway and the shopping system) for 25% of
the retail value of each sale. We would provide the content, he would
build the shop for us and provide the monthly service.
As there was no budget for monthly backend fees (starting at R600 per
month), and no time to lose, this was the best possible solution.
Jannie has been proposed a new figure of 12.5% of retail value,
which is closer to the market value of the services and time provided.
In addition, jazz.co.za is provides marketing and development
consulting to the technical side of the project.
Present
At the time of this report, the finalisation of the newly designed
website is taking place. Real Life Concepts is putting it into place.
It is in interactive portal for Cape Town creative products.
At the time of this report, the shop has 40 products available.
Future
With the physical sales side of the online shop in place, the next
important element is digital sales. Every album needs to be made
available for download. This requires a download component, which can
be easily built in. We are looking at the possibility of creating a
deal with rhythmrecords.co.za and afrodesiamp3.com, both download sites
for South African music, to provide the engine and to have presence on
their sites as a Cape Town umbrella.
After making music available for digital download, the follow versions
of the books and a selection of Cape Town films available as download.
A deal with AFDA Film School to provide the best of its student
festival films would be an excellent movie beginning.
(see Further Funding below the image)
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