PRINT
Vukani
Athlone News
Argus, Bandstand
Cape Times, Glam Times

RADIO
Zibonele FM, Wed 31 Aug 
Cape Talk, Fri 2 Sept & Fri 8 
Bush Radio, Wed 31 Aug
Fine Music Radio, Thurs 1 Sept 
        & Fri 9 Sept

Overview
The approximate value against adspend generated by the Sunday Spends Khayelitsha was R300 000. 

Our marketing reach was broad in Khayelitsha, as detailed below. It was a great improvement on the marketing done within Guguletu for the Sunday Spends Guguletu. We had many telephone enquiries as a result of the street level publicity in Khayelitsha.

Our greatest problem with the marketing was the lack of knowledge of the venue, Look Out Hill. Khayelitsha residents do not know about the venue. This is an indication of the scale of the area and the level of mobility between its different parts. It is also an indication of the current state of relevance the venue offers the Khayelitsha communities.

Radio Partnership
With the Khayelitsha Sunday Spends we wanted to interrogate the existing Khayelitsha media infrastructure.

Radio Zibonele is a Khayelitsha radio station with a listenership of 135 000 people per day. They have just boosted their signal to take in the whole of the Cape Flats, making their potential listenership massive.

We approached Zibonele with the idea of radio partnership and they embraced it. Working with Zibonele was essentially a means of auditing their capacity, both externally as a broadcast service and internally as a business unit. In the growth of Khayelitsha economically, Zibonele is a critical player. The objective of the partnership was to assess their readiness.

With their recently boosted signal, and competition from the more established and national-reach Umhlobo Weneni, Zibonele is trying to boost its profile. The partnership gave Zibonele a marketing platform in the shape of a live event.

Zibonele flighted eight 56 sec adverts per day for 14 days. 

Other Radio exposure
Cape Talk 567 - 5min phone interview with Vern Adams on 



Friday 2 September at 1650, and 15min studio interview with Soli Philander Friday 9 September at 1545.

Fine Music Radio - 5 min phone interview on Evan Milton's Homeground, Thursday 1 September 2345, and 15min Events Diary studio interview Friday 9 September at 1340.

Bush Radio - studio interview with Hilaire Akollo, Wednesday night 31 August 2200, 30 min.

Print
Vukani, Plainsman, Cape Times (Suzy Bell's Glam Times column), Evan Milton's Bandstand, Jane Mayne's gig guide, M&G gig guide

Online
Cape Town Tourism website; coffeebeans.co.za

Banners
6 banners of 2.5mx1.5m were painted by artist Xolile Mtakatya: 3 in Khayelitsha at the 3 main nodes; 1 in Langa on Bhunga drive entrance to Langa, 1 in Guguletu on the intersection NY1 and Klipfontein, a main entrance to the township, and Klipfontein on the Athlone side at the taxi rank.

Posters
At all stations and taxi ranks in Khayelitsha and a selection of shops and venues across the Cape Flats and in the city.

Multimedia packages
These were given to a selection of radio and print journalists for publications such as the Mail and Guardian, GQ, Cape Talk, Cape Times